An immense body of work that took 3 years to complete and several visits to Timisoara in Romania.
The initial brief was to update the existing logo that hadn't seen change since 1978 but which was synonimous with the Supermarket Chain. Work quickly moved on to applying the new branding to stores, signage, clothing, stationery, character development and vehicle livery across Romania and eventually to small 'Express' versions of the store. An average 3 stores are opened every week by Profi in Romania, and each now has the new branding.